Time and Tide Wait for Nose Man

Richard Curtis was being interviewed on TV in front of a Comic Relief backdrop, but we couldn't see the date. I said "It can't be this weekend, as there were still 10 celebrities left on Comic Relief Does Fame Academy last night."

In ancient times, mankind measured time by the tides, moon, sun and stars.
These days, mankind (well, me) measures time by reality TV shows.
O Tempora, O Mores...